<% var cfg = locals.cfg || {}, cur = cfg.currency || 'USD'; var SYM = { USD:'$', EUR:'€', GBP:'£', EGP:'E£', SAR:'SAR ', AED:'AED ' }; function m(n){ if (n === undefined || n === null) return '—'; var s = SYM[cur] || (cur + ' '), v = Number(n); var dp = Math.abs(v) < 100 ? 2 : 0; return s + v.toLocaleString('en-US', { minimumFractionDigits: dp, maximumFractionDigits: dp }); } function n0(v){ return (v === undefined || v === null) ? '—' : Number(v).toLocaleString('en-US'); } var nov = '—'; var pending = locals.pending || [], liveAds = locals.liveAds || []; var rejected = liveAds.filter(function(a){ return a.status === 'rejected'; }); var running = liveAds.filter(function(a){ return a.status === 'live'; }); var approved = pending.filter(function(a){ return a.status === 'approved'; }); var inReview = pending.filter(function(a){ return a.status !== 'approved'; }); var known = pending.length + liveAds.length; var host = ''; var _staff = (locals.canPush === true && !locals.isExport) || (locals.showStaff); var thin = pending.filter(function(a){ var hs = a.headlines || []; return hs.length && hs.length < 15; }).length; var drafts = pending.filter(function(a){ return a.origin === 'draft'; }).length; %>
Paid Media / Ad Creatives
<%- include('../partials/range-picker') %> <% if (pending.length) { %><%= pending.length %> awaiting approval<% } %> <% if (rejected.length) { %><%= rejected.length %> disapproved<% } %>

<%= title %>

<% if (rejected.length) { %>

<%= rejected.length %> ad<%= rejected.length === 1 ? '' : 's' %> <%= rejected.length === 1 ? 'is' : 'are' %> disapproved.

<% } else if (pending.length) { %>

<%= pending.length %> ad<%= pending.length === 1 ? ' is' : 's are' %> built and not running yet.

<% } else if (liveAds.length) { %>

<%= running.length %> of your ads <%= running.length === 1 ? 'is' : 'are' %> live right now.

<% } else { %>

No ad rows have arrived from the ad account yet.

<% } %>

Ads waiting on you, ads running, and what each one is doing.<% if (!liveAds.length && _staff) { %> Add the ads tab to the Google Ads Script and per-ad performance (and any disapproval) appears here.<% } %> <%- h.ihelp('Approving an ad', 'VOCTOS reviews and publishes ads. An approved ad goes live on the next sync. ' + 'Disapproved means the platform rejected it in policy review.') %>

<% if (_staff) { %> Review the copy <% } else { %> Where it stands <% } %>
Built and not running
<% if (known) { %><%= pending.length %><% } else { %><%- nov %><% } %>
<% if (known) { %>Ads built in the account and waiting to go live (drafts or paused ads).<% } else { %>No ads have come through from Google Ads yet.<% } %>
In review
<% if (known) { %><%= inReview.length %><% } else { %><%- nov %><% } %>
with VOCTOS, no decision recorded
Approved, not switched on
<% if (known) { %><%= approved.length %><% } else { %><%- nov %><% } %>
signed off, and switching on is the separate step
Running now
<% if (known) { %><%= running.length %><% } else { %><%- nov %><% } %>
serving in the account today
Disapproved
<% if (known) { %><%= rejected.length %><% } else { %><%- nov %><% } %>
rejected by the platform's policy review
<% if (rejected.length) { %>

Serving nothing

<%= rejected.length %>
<%= rejected.map(function(a){ return '“' + ((a.headlines || [])[0] || a.externalId || 'Ad') + '”'; }).join(', ') %> <%= rejected.length > 1 ? 'were' : 'was' %> rejected by the platform's policy review. A disapproved ad spends nothing and earns nothing.
<% } else { %> <% } %> <% var _shelf = [ { l: 'Ads in the export', v: known }, { l: 'Staged ads short of 15 headlines', v: thin }, { l: 'Campaign drafts staged', v: drafts } ]; var _tints = ['sc-violet', 'sc-lime', 'sc-navy', 'sc-sky', 'sc-sand', 'sc-rose']; %> <% _shelf.forEach(function (s, i) { %>
<%= s.l %>
<%= s.v %>
<% }) %>
<%= _staff ? 'Awaiting approval' : 'Not live yet' %>
What this copy is What this copy is <% if (_staff) { %> VOCTOS approves and publishes these. They come straight out of Google Ads (either a campaign draft or an ad built and left paused in the account), exactly as they will run. <% } else { %> Ads built in Google Ads and waiting to go live (a campaign draft or a paused ad). VOCTOS reviews and publishes them. Anything you want changed, tell your account manager. <% } %>
<% if (!pending.length) { %>
No ads waiting. New ads appear here after they are built in Google Ads.
<% } else { %>
<% pending.forEach(function(a){ var hs = a.headlines || [], ds = a.descriptions || []; try { host = a.finalUrl ? new URL(a.finalUrl).host + new URL(a.finalUrl).pathname : ''; } catch (e) { host = a.finalUrl || ''; } %>
<%= (a.type || 'rsa').toUpperCase() %>
<%= a.baseCampaignName || names[String(a.campaign)] || 'Campaign' %><%= a.adGroupName ? ' · ' + a.adGroupName : '' %>
<% if (a.origin === 'draft') { %> Campaign draft “<%= a.draftName || 'untitled' %>” in Google Ads <% } else if (a.origin === 'paused') { %> Built and paused in Google Ads <% } else { %> Drafted in the portal <% } %> · seen <%= h.timeAgo(a.updatedAt) %><%= (a.clientNote && _staff) ? ' · note on file' : '' %>
<% if (a.status === 'approved') { %> Approved <% } else { %> Review <% } %>
<% if (a.origin === 'draft' && !hs.length) { %>
This draft changes no ad copy. It is a change to budget, targeting or structure inside <%= a.baseCampaignName || 'the campaign' %>. Open it in Google Ads to see the diff. Applying it lands every change in the draft at once.
<% } %>
Sponsored<%= host %>
<%= hs.slice(0, 2).join(' · ') || 'Headline' %>
<%= ds[0] || '' %>
<% if (hs.length) { %>
Headlines (<%= hs.length %> of 15)
<% hs.slice(0, 8).forEach(function(x){ %><%= x %><% }) %><% if (hs.length > 8) { %>+<%= hs.length - 8 %> more<% } %>
<% } %> <% if (ds.length) { %>
Descriptions (<%= ds.length %> of 4)
<% ds.slice(0, 3).forEach(function(x){ %><%= x %><% }) %>
<% } %> <% if (hs.length && hs.length < 15) { %>
⚠
<%= 15 - hs.length %> headlines short of the 15 Google allows. Fewer assets means fewer combinations to test, and ad strength drops with them. Worth filling before this goes live.
<% } %> <% if (a.clientNote && _staff) { %>
Note on file: <%= a.clientNote %>
<% } %>
<% var pub = (locals.publishing || {})[String(a._id)]; %> <% if (!_staff) { %> <%= a.status === 'approved' ? 'Approved' : 'In review' %> <% if (a.status === 'approved') { %>Approved by VOCTOS, going live shortly. <% } else { %>With VOCTOS for review.<% } %> <% } else if (a.status !== 'approved') { %>
Approved ads go live in the next step. <% } else if (pub) { %> <%= pub === 'sent' ? 'with the script' : 'queued' %> Approved, and <%= a.origin === 'draft' ? 'the draft is applied' : 'it switches on' %> at the next script run. <% } else if (a.source === 'google') { %>
data-confirm="Apply the draft “<%= a.draftName || 'untitled' %>”? This lands EVERY change in that draft on the live campaign at once, not just this ad."<% } %>>
Approved <%= a.approvedAt ? h.timeAgo(a.approvedAt) : '' %> <% } else { %> Approved Next step: build it in Google Ads. <% } %> <% if (a.source === 'google') { %>Already built in the account<% } else { %>Written in the portal<% } %>
<% }) %>
<% } %>

Live ads

performance per ad
<% if (!liveAds.length) { %>
No ad rows in the latest export.<% if (_staff) { %> Add the ads tab to the Ads Script to see per-ad performance and catch disapprovals here.<% } %>
<% } else { %>
<% liveAds.forEach(function(a){ var am = a.metrics || {}; var ctr = (am.clicks != null && am.impressions) ? am.clicks / am.impressions * 100 : null; var cpa = (am.cost != null && am.conversions) ? am.cost / am.conversions : null; var bad = cfg.targetCpa && cpa != null && cpa > cfg.targetCpa; %> > <% }) %>
AdCampaignStrengthImpr.CTRConvCPAStatus
<%= (a.headlines || [])[0] || a.externalId || 'Ad' %> <%= names[String(a.campaign)] || '—' %> <% if (a.adStrength) { %><%= a.adStrength %><% } else { %>n/a<% } %> <%= n0(am.impressions) %> <%= ctr == null ? '—' : ctr.toFixed(2) + '%' %> <%= n0(am.conversions) %> <%= m(cpa) %> <%= a.status === 'rejected' ? (a.policySummary || 'disapproved') : a.status %>
How to read this tableHow to read this tablePerformance per ad, so “test a new creative” stops being a hunch. A dash means no figure for that ad.
<% } %>