What counts as a conversion

<% if (cb.mode === 'single_action') { %> 1 action <% } else if (cb.multiplePrimary) { %> <%= cb.countedCount %> primaries <% } else { %> clean <% } %>

<% cb.actions.forEach(function(a){ var isChosen = cb.mode === 'single_action' && a.name === cb.action; var inTotal = cb.mode === 'single_action' ? isChosen : a.counted; %>

<%= a.name %> <% if (a.category) { %>· <%= a.category %><% } %> <%= Number(inTotal ? (a.conversions || 0) : (a.allConversions || 0)).toLocaleString('en-US', { maximumFractionDigits: 0 }) %> <% if (isChosen) { %>counted <% } else if (inTotal) { %>counted <% } else { %>not counted<% } %>

<% }) %>

<% if (cb.mode === 'single_action') { %> <% if (!cb.actionKnown) { %>

“<%= cb.action %>” did not appear in the latest export. Campaigns show 0 conversions until it is fixed. The action was either renamed in Google Ads or stopped firing. Our team is checking it.

<% } else { %>

Conversion figures on these pages count <%= cb.action %> only. Other actions are listed for reference.

<% } %> <% } else if (cb.multiplePrimary) { %>

⚠

<%= cb.countedCount %> actions are all set to Primary in Google Ads, so they are added together. If they measure different outcomes, conversions will read high and CPA low. See the recommendation below.

<% } else { %>

One action is set to Primary in Google Ads, so the totals here are that action alone. <% if (cb.secondaryTotal) { %> The <%= cb.secondaryTotal.toLocaleString('en-US') %> greyed conversions are secondary and left out of the totals.<% } %>

<% } %>